BRanding

Role: art director

Agency: civicbrand

completed: 2020

deliverables: moodboard, logo suite, brand guidelines, implementation plan, signage plans

Burleson is located South of Fort Worth, Texas. It has small town charm with great schools and access to I-35 to quickly commute to the city.

As the art director, I was involved from the very beginning. I went on research trips where I explored the area and also lead portion of a public meeting where I interacted with the local kids to find out what they loved most about the area.

I created moodboards which lead to a full logo suite and brand guidelines. My design strategy was to keep it simple with only a typeface so that we didn’t run into having to box Burleson in with a specific icon. The area is experiencing a lot of growth so I wanted it to be flexible but still pay homage to that small town, rustic charm.

The team developed an implementation plan also. Luckily, there was an immediate need for signage plans where I designed the signs you see in Downtown Burleson, also known as Old Town, today.