experience
About kinsey
Born and raised in the Dallas area, Kinsey has always been deemed the “creative” one. She went to Texas A&M University in College Station and graduated with a Bachelor of Science in Visualization. She would define her design style as “bold and clean” but is highly effective at adapting to her client’s individual brand and needs.
When she’s not designing, she’s painting, catching up on Netflix or reading. Kinsey lives in Prosper, Texas with her husband and two young children.
resume
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April 2022 - present
Since April of 2022, I have been a contract designer for a few different corporations and small businesses.
Strong, creative portfolio showcasing a range of print and digital design projects in collaboration with corporate partners like Google, Microsoft, IBM and Stanford
Manages multiple projects simultaneously, meets deadlines, and maintains clear and professional communication with corporate clients and internal stakeholders
Possesses a keen eye for detail and a creative mindset, adept at generating innovative design solutions that effectively address client needs and challenges
jan 2019 - Oct 2021
MODassic caters to B2B branding and marketing while CivicBrand caters to cities, counties and district branding and marketing.
Designed cohesive brand identities that capture the unique essence of cities, integrating cultural, historical, and economic elements to enhance urban appeal.
Traveled frequently to various cities for on-site research, client meetings, and presentations, demonstrating flexibility and in diverse environments
Exceptional ability to liaise with city officials, stakeholders, and community representatives to understand their vision and translate it into compelling visual narratives within government budget constraints
feb 2018 - Nov 2018
Agency Creative offered a more traditional advertising experience. I worked for a variety of industries for both big and small clients.
Brainstormed and developed innovative concepts and visual strategies that align with advertising goals and target audience preferences
Designed efficiently in a quick-paced agency setting, producing multimedia content, including videos and animations, to enhance engagement and reach across various platforms
Managed social media calendars, uploaded posts to social media platforms, monitored comments and direct messages, and reported data monthly
feb 2017 - jan 2018
Idea Grove is a PR and Marketing agency so it was valuable to see the relationship between the two. I primarily designed website interfaces and presented data analytics.
Create visually appealing and user-friendly websites by combining strong graphic design skills and data
Work closely with cross-functional teams, including marketing, content creators, and developers, to align website features with business goals and brand guidelines.
Regularly update and maintain websites, troubleshoot issues, and optimize performance to ensure sites remain current, functional, and efficient.
Stay updated with the latest web design trends, technologies, and best practices, and apply this knowledge to enhance the quality and functionality of web projects.
nov 2015 - jan 2017
I moved to Dallas in the Fall of 2015 and became a designer for a start-up company called ArcherVision.
Expertise in using design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create and manipulate graphics, layouts, and visual elements.
Skill in organizing visual elements in a coherent and aesthetically pleasing manner. This includes understanding grid systems, balance, hierarchy, and the rule of thirds.
Oct 2013 - oct 2015
Capsher Technology is a custom software company. I was a part-time designer while attending Texas A&M University as a full-time student. When I graduated in May of 2015, I was promoted to the full-time designer and oversaw other part-time designers.
Ability to conduct interviews, surveys, and usability testing to gather insights about user needs and behaviors, and translate this data into actionable design improvements.
Proficient in creating wireframes, mockups, and interactive prototypes using tools like Figma to visualize and test design concepts.
Skilled in organizing and structuring content to ensure users can navigate and find information easily, utilizing techniques such as sitemaps, user flows, and card sorting.
Excellent ability to work with cross-functional teams, including developers, product managers, and stakeholders, and to clearly articulate design decisions and rationale both verbally and in written form.
companies I have worked with:
Some were clients of the agencies I worked for.
hire Kinsey.
Kinsey is taking inquiries for contract and freelance work for 2023. Kinsey is available by email.
kinsbowser@gmail.com
branding
“Branding is more than just a logo, even if that’s my favorite part. Effective research makes for efficient design and I enjoy being a part of the entire process from understanding the target audience and discovering brand principles to establishing an effective mark and valuable brand guidelines.”
web design
“I’ve always enjoyed web design because at the core there are rules and dimensions. Menu is at the top, it needs to be responsive, the footer includes copyright details. With that comes the challenge of making something unique but familiar for all users. It’s a combination of design and marketing strategy and when it works, it’s the most valuable asset for a business.”
print design
“Although most of my work is digital, I enjoy print design because you are creating a tangible asset. It’s exciting to see your design go from screen to print! Print design takes great skill and requires in-depth knowledge on colors, paper and printers. It also requires patience and time management to make sure you can afford trial and error with your print vendor to make the design perfect.”