senior brand designer with 12+ years of professional experience

at agencies and corporate, in-house teams

Meet Kinsey Bowser

What I’m up to now

I’m an Art Director for Capital One in their Auto division. When I began, a new brand look and feel launched. It’s been fun to transform creative to meet brand standards and still push the boundaries to make engaging and fun assets for a typically mundane industry. Finance can be fun too!

In 2025, I designed over 70 social media posts, directly contributing to growing the Instagram page from 14k to 55k followers. I relaunched new Meta ads and redesigned a sale event took kit for our partner dealerships. In 2026, I’m building a new Figma Design System to better partner with our developers.

Previously

May of 2022 through December of 2024, I designed for Coursera, one of the largest online learning platforms in the world, with 124 million registered learners.

I createdprint and digital assets following strict processes and brand guidelines that are part of million dollar digital marketing campaigns. I present my work and collaborate with cross-functional teams across the globe working with partners such as Google, Microsoft, Harvard and many others.

2024 Q3 Global Promotional Campaign

Presented concepts and created multi-channel assets for several regions in various languages

Paid media design

Launched hundreds of new designs for testing in 2024

Top performing social media posts

Created engaging assets around popular topics such as GenAI and ChatGPT

In 2023, I created branding work for American Family Group Insurance which oversees popular insurance groups like American Family Insurance, The General and others.

I produced print pieces, social media assets and other branding materials in both English and Spanish.

In 2023, I took on private freelance branding projects and designed three fresh new looks for small businesses across the United States.

It was an exciting challenge to take full ownership of the entire process from building client relationships, researching competitors, understanding target audiences and brand goals, and designing to teaching my clients how to use their brand assets on their own through detailed implementation guides.

The New Nine is a music blog and podcast based out of Los Angeles.

The Sweet Arrival offers parenting classes and concierge services to new parents in north Texas.

S&K is a well-established pool services company based out of Chicago.

From 2019 to 2022, I worked for CivicBrand, a remote branding agency that focuses on brand solutions for cities and tourism organizations. I designed cohesive brand identities that capture the unique essence of cities, integrating cultural, historical, and economic elements. I also traveled frequently to various cities for on-site research, client meetings, and presentations. I wore many hats!

Photography

Photography has always been an important side quest that I have enjoyed through my entire career. I’ve even photographed ‘Mean’ Joe Greene for the book cover I designed for him.

I attended Texas A&M University, where I acquired a solid foundation in design principles that continues to guide my work today.

While I love to be creative and find a lot of fulfillment in design, my motivation comes from my two wonderful children, Sutton and Barrett.

Learn more about me

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